Bellator taking UFC's place on Spike?
Could Bellator Fighting Championships be making the move to Spike TV?
Chiappetta reported on Wed. that the UFC is looking to purchase 60-percent of the G4 channel, while NBC (who currently owns the network) would retain 40-percent.
This potential move leads to a number of possibilities:
-UFC will be leaving Spike and increase its presence on NBC's family of networks (such as Versus, which will be rebranded NBC Sports).
-UFC will make G4 the UFC Network.
-Spike will pickup Bellator from MTV2 to replace UFC programming (both networks are owned by Viacom).
Meltzer writes that the Bellator to Spike rumors are gaining ground fast. He writes that Spike invited Bellator lightweight champion Eddie Alvarez to the network's Guys' Choice Awards--the same show that featured UFC light heavyweight champion Jon Jones.
As Meltzer states, it's like USA Network hosting an event and inviting WWE Champion John Cena and TNA Wrestling star Kurt Angle. With The Ultimate Fighter 13's shorter season (Spike ordered less episodes) and lower ratings, combined with a bad timeslot (9pm/ET opposing American Idol), the Spike/UFC relationship could be ending shortly.
If that's the case, expect Bellator's ratings to increase with the MMA audience Spike already has. And expect the UFC and Dana White to continue to control their own destiny.
White and Vince McMahon are often compared. When 2012 rolls around, White's UFC could have something McMahon's WWE is still working towards--a network.
More on this as it develops.