HDNet to rebrand as AXS TV
Mark Cuban says MMA programming is safe...
LOS ANGELES– HDNet, AEG, Ryan Seacrest Media, and Creative Artists Agency (CAA) today announced a joint venture that will rebrand HDNet/HDNet Canada to launch AXS TV (pronounced: access). Scheduled to debut this summer, AXS TV will leverage the global reach and portfolio of content opportunities of its partners to create live entertainment and lifestyle programming. Capitalizing on AEG’s unrivaled presence in live events and affiliation with more than 100 of the industry’s pre-eminent venues worldwide, AXS TV will provide viewers with exclusive behind-the-scenes access to live concerts and music festivals, red carpet premieres, award shows, parties, pop culture events, and in-depth interviews with the people and artists who make live entertainment so uniquely fascinating.
HDNet’s signature programming including HDNet Fights, Inside MMA, award-winning Dan Rather Reports, Sunday concert series, and select non-scripted series will continue on AXS TV.
As part of their agreement with the joint venture, DISH will offer a variety of unique music services to their subscribers.
“I’m incredibly excited to be in business with AEG, Ryan Seacrest, and CAA,” said Mark Cuban, Co-Founder and Chairman, HDNet. “This is a major step on our way to offering more live programming than any other entertainment and lifestyle network. And our partnership with DISH to offer unique subscriber services will allow AXS TV to change the value proposition between networks, distributors, and subscribers. AXS TV will unquestionably be able to leverage our unique assets to do things no other network will be able to replicate.”
With production facilities at AEG’s owned and operated L.A. LIVE (which includes venues such as STAPLES Center, Nokia Theatre L.A. LIVE, Club Nokia and The GRAMMY Museum’s Clive Davis Theater), as well as their access to their worldwide network of the busiest venues of all sizes, AXS TV will have the inside track to programming that will connect audiences with the complete live experience. From show creation and development to rehearsals, sound-check and performance and right thru the after-party, viewers will get an immersive look into their favorite acts touring today, AXS TV will span the globe to bring viewers the best live entertainment events.
AEG is very pleased to be involved with Mark Cuban and HDNet and equally as proud to have partners like Ryan Seacrest Media and CAA,” said Timothy J. Leiweke, President & CEO, AEG. “The live business continues to grow and expand and the ability to give fans the opportunity to experience live in a different way is something we have been looking for a way to do for years.”
“As part of a point of emanation for content, we are excited to provide the resources of L.A. LIVE, the O2 and our London campus among the many assets we are bringing into the partnership. In addition, we are excited that AXS TV will have a host studio at L.A. LIVE. This is a natural tie-in for our ticketing platform, axs Ticketing, as well as our facilities around the world.
This is a platform for all agents, all promoters and all managers. It is not the creation of an AEG channel. It is about the fans and bringing the live experience to them,” Leiweke added.
Representatives of the joint venture also announced that DISH, the nation’s third largest pay-TV provider, has agreed to expand its carriage of the rebranded HDNet by offering it in the America’s Top 120 programming package, bringing millions more DISH customers access to the rebranded channel and resulting in AXS TV reaching well over 35 million North American households.