WWE extends TV deal in Canada
World Wrestling Entertainment scored big here. Pun intended.
TORONTO, March 10, 2011 – Score Media Inc. (TSX: SCR) and WWE (NYSE: WWE) today announced they have expanded their partnership with a multi-year agreement that will bring more high-energy WWE entertainment than ever before to fans across Canada. The unprecedented deal builds on Score Media and WWE’s already successful, exclusive television relationship to include online, mobile and VOD rights. In addition, theScore and WWE will work together to bring new original WWE content to Canadians across all platforms.
“This extension gives fans all of the exciting WWE entertainment they could ask for across multiple media platforms,” said Benjie Levy, Executive Vice-President & COO, Score Media Inc. “For years, WWE fans have turned to theScore for exciting WWE content on television, and that content will now be extended to touch fans on every screen.”
“WWE is thrilled to expand its partnership with theScore,” said Andrew Whitaker, Executive Vice President of International for WWE. “They have been a great partner, and we are confident we will build on our success in Canada by developing WWE content across multiple platforms.”