WWE return to Saturday mornings, Why scratch logo no longer blurred

Good news for WWE.

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--According to WrestlingObserver.com, WWE has reached an agreement with the World Wildlife Fund (WWF) to use the old World Wrestling Federation scratch logo.

Considering WWE is launching its network within a year, it's good fans won't have to see blurred out WWF logos. Older fans may recall WWE used to be the WWF, but the lawsuit by the other WWF led to the company name change and blurring of the Attitide Era scratch logo.

--WWE returns to the CW on Saturday mornings, with a new show aimed at younger fans:

STAMFORD, Conn., August 9, 2012 – WWE (NYSE: WWE) and Saban Brands today announced a new, weekly half-hour show, WWE Saturday Morning Slam, that will debut on Saturday, August 25 at 10 a.m.

WWE Saturday Morning Slam will be part of the television premiere of Vortexx on The CW, a Saturday morning kids’ television block, reaching 114 million U.S. television households. This marks the first time, since 2001, WWE will have a program in a kids’ time slot and reinforces WWE’s commitment to kid-friendly entertainment.

WWE Saturday Morning Slam packs the riveting in-ring action, the larger-than-life WWE Superstars, and the WWE’s entertaining brand extensions into the fastest, most energy-filled half-hour on television. WWE Superstar profiles, behind-the-scenes footage and an exclusive WWE match every week will all combine to make WWE Saturday Morning Slam the perfect destination for the youngest viewers in the WWE Universe. The show will also include highlights from WWE’s Be a STAR anti-bullying campaign and other community initiatives.

“We are extremely excited to partner with the WWE to bring their world-class brand of entertainment to Vortexx,” said Joel Andryc, Co-President, Vortexx. “With a focus on action, adventure and comedy, Vortexx is the perfect home for WWE Saturday Morning Slam and will definitely excite our fans.”

“WWE has a long history on Saturday mornings, and we’re thrilled to make our action-packed return on Vortexx with WWE Saturday Morning Slam,” said Vince McMahon, WWE Chairman and CEO. “The new program enables us to further engage kids and families, a vital component of WWE’s passionate and multi-generational fan base.”

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